Rogue clients set goals that typically fall into one, or some, of these 4 categories: Minimize risk, grow the business, build the audience, or develop the marketing strategy. Whether your goals are internal or external, consulting or campaigning, Rogue can use its broad experience in Fortune 500 companies all the way down to startups to help you navigate from where you are, to where you want to go.
Once you define your goals, you can start plotting a course to get from where you are now, to where you want to be, with the resources you have available. And that is Rogue’s basic definition of “strategy.” Some clients want Rogue to help them revamp their standard marketing and sales message. Others need Rogue to help them turn their profits around from a negative to a positive trajectory.
Rogue becomes tightly integrated with your team to make sure you are getting the right deliverables, to reach the right goals, and have a positive impact on your business. Rogue has access to every resource you need—development, design, film, systems admin, you name it—to turn a plan into a measurable reality.
How’s that new sales message going? What’s happening with your marketing automation? How many leads did you pull in from that event? How do your click rates and conversion rates compare to industry averages? Rogue isn’t here to “pull the lever” or “push the button” on campaigns all day; we’re here to change your business, and we’re constantly making adjustments to get the highest ROI possible.
Have you tossed around the idea of a podcast? But that’s all the further it’s gone? More likely than not, the idea to start a podcast has come up at least once in your business or organization. It’s a hot ticket item in the world of marketing, but it’s a tactic that appears so easy …
