Be confident in the direction your marketing is going
Simplifying... and Speeding Up Your Marketing Strategy.
Further
Faster
You see, Rogue is different. And different is better.
When your marketing system has maxed out on performance, your bottom line is no longer having incremental growth or your sales and marketing team need to get on the same page, it's time to do something different. It's time to #GoRogue. Click "play" to learn more about the Rogue Approach:
Play What Do You Get with Rogue?
"Go Rogue." "Different is better than better." "Blaze a new trail." But what does that LOOK like? Rogue has developed processes and strategies to help you identify your goals, identify the resources you have, build the resources you need, and map out a path from where you are to where you want to be. We've got it down to a science, so you can have confidence in the direction your marketing is going. We'd like to show you how. Until then, take a look at these 4 areas of Rogue's marketing, sales and business practices:
Define Your Business Goals Define Your Business Goals
Rogue clients set goals that typically fall into one, or some, of these 4 categories: Minimize risk, grow the business, build the audience, or develop the marketing strategy. Whether your goals are internal or external, consulting or campaigning, Rogue can use its broad experience in Fortune 500 companies all the way down to startups to help you navigate from where you are, to where you want to go.
- Strategy & Planning
- Buyer Journey Mapping
- Insights, Analytics & Reporting
- Brand & Messaging Strategy
- Operational Alignment
- Value Proposition
Customize an Approach Customize an Approach
Once you define your goals, you can start plotting a course to get from where you are now, to where you want to be, with the resources you have available. And that is Rogue’s basic definition of “strategy.” Some clients want Rogue to help them revamp their standard marketing and sales message. Others need Rogue to help them turn their profits around from a negative to a positive trajectory.
- Strategy & Planning
- Marketing Budget Planning
- Go-to-Market Strategy
- Buyer Journey Mapping
- Revenue Mapping
- Differentiated Message
Build the Assets Build the Assets
Rogue becomes tightly integrated with your team to make sure you are getting the right deliverables, to reach the right goals, and have a positive impact on your business. Rogue has access to every resource you need—development, design, film, systems admin, you name it—to turn a plan into a measurable reality.
- Paid Media Marketing
- Email Marketing
- Site Optimization
- Audience Engagement
Report and Optimization Report and Optimization
How’s that new sales message going? What’s happening with your marketing automation? How many leads did you pull in from that event? How do your click rates and conversion rates compare to industry averages? Rogue isn’t here to “pull the lever” or “push the button” on campaigns all day; we’re here to change your business, and we’re constantly making adjustments to get the highest ROI possible.
- Sales and Revenue
- Sales Enablement
- Product Marketing
- CRM Management
- Measurement Strategy
- ROI Strategy
Dive into the perspectives and practical applications that can help you move further, faster™.
Most people don't make the time to see how, what, and why it's not enough to just do things "better"—you have to do things different. But you're not like most people, are you?
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Understanding the customer journey for each of your key personas is definitely the right next step. But how do you create a customer journey map that keeps on producing results? While every concept in this 1300-word post is worth the five or six minutes it will take to read it (and really should be read […]
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Agencies are all the same. Or so you may believe. It’s easy to see why. The language is often consistent. Websites promote seemingly identical services and approaches. Information sources and tools may seem similar. But to say all agencies are the same sells the “Rogue Way” short. At first glance it can be hard to […]
Practicality
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