Private equity
USOSM
How to Get Your Company Bought In 3 Easy Steps: The USOSM/Rogue Story
USOSM is a special services organization built to buy and flip maxillofacial surgical centers…and they were looking to get bought and flipped.
How to Get Your Company Bought In 3 Easy Steps: The USOSM/Rogue Story
USOSM is a special services organization built to buy and flip maxillofacial surgical centers…and they were looking to get bought and flipped.
WHY ROGUE?
Established: 2018
Client Status: Completed – Sold in 2020
USOSM leaned on Rogue for these roles and benefits:
- Marketing budget optimization – A team that could get results without causing a short-term dip in the bottom line that buyers always want to see
- Onboarding optimization – Now more than ever, the client list was crucial. Rogue worked hand in hand with executive leadership to improve onboarding to ease anxiety among prospective clients
- Technology expertise – Refine the list of tech stack options so that the executive team only had good options to choose from while preparing for sales
- Outsourced Talent Management – Rogue provided an assist in developing and managing key outsourced players in building USOSM toward sale
USOSM Results
What drove USOSM to look for outside help? They needed to pump up their list of oral surgery clinic clients so that they could attract top dollar for their own sales. That’s a lot of being on top. Here’s how that’s going:
01
In order to sell, we have to really grow our client list as fast as possible. Our clients will be happier because we’ll have more capital to support them, and we’ll be happier because we’ll have the resources to become a better company.
02
Closed deals > leads. We’re not just looking for someone to run ads for us. We need a team that can be sales support, client onboarding, website messaging, company branding, and perhaps above all, buyer aware.
03
We need more tech. Wow. We accomplished a lot in a short amount of time. Now we need to automate as much of this as possible so we can stay lean and have the best bottom line a buyer could ask for.
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