From Party Bounce House
To B2B and B2G Powerhouse

i2K is a multifaceted inflatables and replica company. Known for their “play” brand, they needed to bring out their significant work with construction safety and militaries around the globe to grow into new opportunities.

From Party Bounce House
To Global B2B and B2G Powerhouse

WHY ROGUE?

Established: 2019

Client Status: Completed 2021

i2K leans on Rogue for these roles and benefits:

Served as the outsourced CMO, absorbing input from the executive team and providing clear options for how to integrate marketing into their vision
Developed internal staffing positions, strategizing which positions to open next and assisting in the interview and hiring process
Helped executive leadership prioritize options and have a better understanding for cost/benefit analysis, brand strategy, ad buying, and more

01

We want to grow beyond our current type of business. With US-based design and fabrication, there’s nothing we can’t do…but we seem to be stuck doing the same things, for the same people. There’s so much more potential inside this company.

02

The vision is coming to life! Now that we have our brands and target audiences clearly defined, with lead generation starting, we need a way to simplify the sales process. We’re losing people who are ready to buy when we make them talk to sales. What can we do?

03

That’s more efficient. But we need to be able to do this internally. Do we need a designer next? Or a business development manager? Help us see into the future so that we can create the right team to continue the momentum.