How to Give Birth to a Brand:
Concept to Development to Launch

Wallabing wants to be the Trust Economy provider with the most transparent pricing: The price tag you see is exactly what you get, and not a penny more. All they have to do is earn that trust.

Can you name the #1 platform to rent a private RV for a weekend vacation, à la AirBnB? No? Wallabing saw an opportunity.

New Brand. New Business. New Economy.
How Wallabing Got On the Road.

WHY ROGUE?

Established: 2019

Client Status: Built out internal team in 2021

Wallabing leaned on Rogue for these roles and benefits:

Brand strategy, management and execution
Platform design, development and testing
Brand launch strategy, marketing budget, and tech stack
Team development and consultation

Wallabing Results

What drove Wallabing to look for outside help? They started as a group of friends with an idea and capital, with a need for the right team to help cross over into an executive team of a fully formed business. Here’s how that happened:

01

When people see a price, that really should be the price. We’re tired of seeing RV rentals get half a dozen fees tacked on. That’s a bad experience for the renter, which means the owner isn’t making money, either. We want a platform where people can trust the prices they see.

02

Wow! It’s really real now! We can see and touch and work with the platform and brand you built for us. It’s been an amazing trip, but the truth is we haven’t even started yet. How do we get this app and platform filled with RVs, and get people over here to rent them out?

03

How are we going to sustain this long term? Our executive team is worn out, and there’s still so much to be done. Now we need help finding the right people and building an internal team capable of taking the torch from here. Can you help us build a team?