FAQ

Before You Decide...

• Is Rogue too small for me?

  At right around 10 team members, Rogue is on the small side, but most clients see that as a strength and not a disadvantage. Personalized attention, access to management and investment in seeing your business succeed are just some of the benefits you’ll find working with this tight-knit team. The smaller size also means Rogue doesn’t take on as many accounts, offering that personalized attention and ability to change fast.

• Are all marketing services handled in house?

  There are very few services Rogue does not handle in-house. Strategy, content, creative design, SEO, social, paid media and so much more is all handled by seasoned Rogue practitioners. Rogue does use outside talent for digital development and video production, because those disciplines have a wide spectrum of client need, and they’re sporadic. Through exclusive agency relationships, you’ll have access to video teams that produce LA-worthy products if that’s what’s needed… or whiteboard animated videos if that’s what’s needed. You’ll have access to teams that specialize in your digital development needs, meaning you get a seasoned expert… not just the person the agency hired to be its developer, but who’s never worked on a project of your kind before.

• Shouldn’t I work with a bigger name agency?

  Rogue has assembled a team of seasoned experts that ironically could be leaders at those big name agencies… if that’s where they’d be of greatest value. At Rogue you always have access to the senior people, because that’s the only level of person Rogue hires. Access like that is nearly unheard of at the bigger agencies, unless you’re shelling out the largest fees.

• Why the high prices?

  Rogue prices are highly-competitive (and comparable) for the Dallas market place. Of course, when you talk price you also have to consider value. Rogue serves clients that seek to work exclusively with senior talent and aren’t looking for the arts and crafts department. That means the price you pay always comes with the ideal value of being able to strategize, whiteboard and work with strong marketing minds… Rogue clients says that they like not having to dictate ideas, micromanage or over-explain. They like working with a team that just “gets it” and “gets them.” You might pay more… but you’ll get more and get it faster.

• Why does it feel like a “rapid foundation” takes so long?

  It’s just a fact that you’ll only be able to go so far with the wrong marketing infrastructure. Companies that have done the hard, time-consuming work of building a solid foundation can do more and scale faster. When you have a big outcome to achieve, you have to have the right foundation in place to achieve it. The higher the skyscraper, the stronger and deeper the foundation has to be. Rogue works quickly to lay a rapid foundation letting you begin to build and scale. 6 months may sound like a long time to make sure the right pieces and parts are in place, but it all depends on how you look at it… and what you have to achieve. The next question you need to ask is what has kept you from achieving it faster on your own?

• Do I really need to do something now?

  It’s a question only you can decide the answer on. If you can do nothing and still be successful, then you don’t need to engage with Rogue. While it’s almost always easier to maintain status quo, Rogue’s perspective is that there is a toll to doing nothing.

• Who else has found success with Rogue?

  Rogue is privileged to work with Fortune 500 companies you’ve heard of as well as small/mid-size businesses that are less well known. Organizations like NTT DATA, Reddy Ice, Securus Technologies, HealthCare For Your Car, FieldAware, Hexagon, Xpanxion, Southern Methodist University, a variety of healthcare organizations and many others are all members of the Rogue Nation. In the end, success comes down to having a big outcome you must achieve and believing in the Rogue approach. Proactively planning ahead and having some time to get where you’re going has been a hallmark of companies that have found success with Rogue.

• What are companies actually hiring Rogue to do?

  They're not hiring Rogue for more marketing. They're hiring Rogue to understand why growth has become harder to explain.

  Sometimes it's an inconsistent pipeline. Sometimes it's disconnected teams. Sometimes the business has simply outgrown the way it used to work.

  The tactics vary. The objective doesn't: create a business where marketing is easier to defend, growth is easier to explain, and leadership has confidence in what's next.

• Why doesn't Rogue start with marketing?

  Most marketing problems aren't marketing problems. Something else changed first.

  • The business grew.

  • The market shifted.

  • Teams became disconnected.

  • Priorities competed.

  Marketing is where leaders usually notice the problem. Rogue starts by finding what's causing it.

• Do companies hire Rogue for strategy or execution?

  Yes.

  Plenty of agencies are happy to execute whatever they're handed. Plenty of fractional leaders deliver a strategy and leave the execution to someone else.

  Companies rarely struggle because they aren't doing enough marketing. They struggle because business decisions aren't translating into aligned sales, marketing, and customer execution.

  Rogue gets hired to think and build. That work may include positioning, sales enablement, campaign execution, marketing technology, websites, paid media, trade shows, video, reporting, or whatever the business needs next.

  The toolbox changes. The objective stays the same.

• Will Rogue slow the business down?

  No. That's one of the reasons companies hire Rogue.

  Every industry has its own complexity. Rogue has spent years working with companies that have technical buyers, long sales cycles, regulatory complexity, distributor networks, and highly specialized products and services.

  The learning curve is shorter than most leaders expect because Rogue has seen these patterns before: growth stalls, pipeline becomes less predictable, teams become disconnected, markets evolve, acquisitions create complexity, and marketing becomes harder to defend.

  Your business doesn't slow down while Rogue gets up to speed. Rogue gets up to speed quickly, starts taking work off your plate, and keeps the business moving forward.

  That's one less thing leadership has to carry.

• Why not build this internally?

  Sometimes that's exactly the right decision. Rogue will tell you if it is.

  Most companies don't call Rogue because they need another employee. They call because the business has outgrown what one person can realistically carry.

  Rogue brings a team of experienced business builders across strategy, marketing, creative, technology, sales enablement, and execution without the years of hiring, onboarding, and organizational overhead.

  The business gains an experienced team, not another seat to fill.

• I have a small internal team. Does Rogue replace them or work with them?

  Rogue is built to extend lean marketing teams.

  In fact, it's what Rogue prefers. Your people keep owning what they're good at. Rogue fills the gaps that usually slow growth.

  Strategy. Sales enablement. Creative. Marketing technology. Campaign execution. The work that's difficult for one person or a lean team to own alone.

  Lean teams rarely struggle because they lack talent. They struggle because there's never enough time to do everything well.

  Rogue creates the capacity to keep the business moving while building what's next.

• Why do companies choose Rogue over another agency?

  Because the business has changed. The agency model hasn't.

  Most agencies are organized around campaigns and deliverables. Most fractional leaders and consulting firms leave you with a strategy and expect someone else to build it.

  Rogue starts by understanding what's slowing growth. Everything else follows from there. Sometimes that's positioning. Sometimes sales enablement. Sometimes marketing technology. Sometimes campaigns.

• What happens if we decide to talk?

  The first conversation is a conversation.

  We'll spend most of the time understanding where you're trying to go, what's slowing growth, and the outcome you're trying to achieve. By the end of the conversation, we'll both know whether Rogue is the right partner for the business.

  Sometimes the answer is yes.
  Sometimes it isn't.

  Either way, you'll hear directly from a Managing Partner, not a business development representative.