The Value Is Real. But the Delivery Is Complex.

Their audience needed to see them as support, not competition. That's when Rogue came in to help pivot and reposition.

Cenergistic uses engineering, technology and maintenance to turn down the thermometer on campus energy bills, to the tune of millions of dollars in savings. What they do is unbelievable…but they really need their audience to believe it.

Cenergistic needed more than leads. They needed a top-down shift.
Rogue came in to hold the mirror for them, and guide their next move.

The Value Is Real. But the Delivery Is Complex.

When You Need to Strengthen Your Message,
What’s the Right Move to Make Next?

WHY ROGUE?

Established: 2019

Client Status: Completed 2020

Cenergistic leaned on Rogue for these roles and benefits:

Create a foundation of marketing strategy for the organization
Build out an internal team with the right players in the right places
Train the internal team on strategy development and execution
Help the new internal marketing team take the reins

Cenergistic Results

What drove Cenergistic to look for outside help? They were in a growth rut, and they were facing false, negative press that was making the rounds faster than the truth could keep up with. Here’s how that’s going:

01

We need to gain market share, and part of the roadblock is this false news story that our competitors keep spreading around. But that’s not the only thing holding us back. We need someone to help us diagnose our growth problem.

02

That’s how you communicate value! Now let’s create a strategy for identifying which clients we want to get, and find existing clients that match them. We need to let our clients market to our potential customers, so that they can really believe the value in our offerings.

03

We’re signing new deals! But our sales team is a highly specialized group of retired administrators, and it’s time to backfill some vacated positions. How can we recruit new team members from our current or former clients to continue moving us forward?