How to Fight Back When Competitors Are Beating You at Your Own Concept

Outsourcing work to Nebraska instead of Nepal has enormous benefits. But Xpanxion needed large brands to believe it, and choose them to build major projects.

How to Fight Back When Your Competitors Are Beating You at Your Own Concept

Outsourcing work to Nebraska instead of Nepal has enormous benefits. But Xpanxion needed large brands to believe it, and choose them to build major projects.

WHY ROGUE?

Established: 2019

Client Status: COMPLETE

Xpanxion leaned on Rogue for these roles and benefits:

Executive leadership to help the team navigate marketing
Manage the development and implementation of new marketing assets
Creating a technology stack that could get the job done without breaking the budget
Find and manage external resources to turn concepts into deliverables
Interface directly with the sales team to create the most effective sales enablement assets

01

We created the idea of “cross sourcing,” but our competitors—who built off of our original concept—are beating us on messaging. Help us find out why we’re losing, what our audience likes more about our competitors, and how we can get back on top.

02

These are solid strategies. We agree with what you’re finding, and we appreciate the external validation. You’re helping our executive team develop and crystalize their thinking. But…we have a staffing problem. We need a lot of help getting these concepts off the drawing board and into production.

03

Now that we’re putting the right message out to market, we need to make sure our sales team is equipped with the right tools to close deals. People are coming to us. If we could start making incremental improvement to our close rates, that will be a business maker.