Can a Better Shopping Cart Experience Make You a Competitor to Top Dogs?
Hero Pet Brands Wrote the Story.

With 4 unique pet brands spread across commercial and online retail channels, the Hero Pet Brands organization came, saw, conquered…and wanted to sell.

Can a Better Shopping Cart Experience Make You a Competitor to Top Dogs?
Hero Pet Brands Wrote the Story.

With 4 unique pet brands spread across commercial and online retail channels, the Hero Pet Brands organization came, saw, conquered…and wanted to sell.

WHY ROGUE?

Established: 2015

Client Status: Sold the company in 2019

Hero Pet Brands leans on Rogue for these roles and benefits:

Web development to maximize online shopping outcomes
Digital marketing to drive a higher rate of customer retention
Branding consultation as the company and its offerings evolved
Management of outsourced service providers critical to brand success

Hero Pet Brands Results

What drove Hero Pet Brands to look for outside help? They knew they were the underdog in a space full of trusted brands, but they knew they could still take a big bite of market share. Here’s how that’s happened:

01

We’re in a crowded space and we don’t care. There’s more we can offer to our fellow fur-parents. Our business model isn’t about being “cheaper” than that company, or “better” than another. We just want to give the right stuff to the right people—and pets—at the right time. How can we reach them?

02

Our hands are full with 4 brands to manage. How can we synchronize our efforts from one brand to another? Is it possible to create an umbrella brand to tie together message and quality, without losing what is unique about each brand? How can we stop competing with our own company?

03

After years of growth, we’re ready for something new. We’ve done everything we set out to do. We made much bigger brands pay more attention to us than we ever thought. Now, they’re not just paying attention..they’re ready to pay for the company. How do we truly get ready for the best outcome and exit?