Tech is the defining element of growth these days. We use new technology to make our processes more efficient. We use emerging tech to develop new industries (hello, Bitcoin). So how can we NOT let tech drive our marketing efforts? That would just be silly.
In our While You Were Working (LIVE) episode 12 we discuss the specific emerging technologies that marketers need to stay ahead of and gear their efforts towards in 2018. This will set you up for future success and land you ahead of your competitors.
In this week’s While You Were Working (LIVE) episode we discuss:
- Optimizing for voice search
- Exponential (Tech) Changes for 2018
- Four Design Trends to Watch
- Bucking the System to be Remarkable
WYWW Live Article Links
1. I’m sorry, can you speak up:
The Alexa’s, echo’s and other virtual assistants were this past holiday season’s hottest ticket item. What does this mean? It means that there will be more people using voice search, which will enable the machine learning behind these search engines to produce more accurate and helpful results. But this is down the road.
As marketers, we’ve got time, but if you wait too long, then you will be left behind. As it stands now, there is no singular way to optimize your SEO for voice search the article states. But how can we leverage the new voice tech of today to help us tomorrow? Check out this article for some great insights into what you can be doing to your content now, to roll with the tech of today that is evolving and changing tomorrow. (yeah, we just got real philosophical with you there.)
2. What the tech did you say:
Where is this tech taking us? It’s the question on all marketers minds and this article from MIT Technology Review, you’ll get a lot to think about in this space.
Predicting things like A.I. being one of the largest tech investments by large firms and just how Blockchain and A.I. will be used in conjunction to mediate machine to machine interactions. This article also went into other tech areas of various industries like healthcare and social media.
Check it out because it’s a very good indicator on where 2018 will take us in the word of marketing and technology.
3. You’re like, really pretty:
Good design is more than just pretty colors and lines. It can literally define a brand and take it to the next level.
Luckily, none of the trends mentioned in this article will be new to most marketers. They are concepts we have been focused on for quite some time now, but now they have manifested themselves into design trends.
Take a look at what Marketing Profs has listed in this article and keep them in your consideration set as you think on your brand look and feel this year.
Our fun article for the week is this New Years Campaign by SoulCycle. Literally every other fitness company out there is pushing and pushing hard for you to have those impossible new years health resolutions, but not SoulCycle.
SoulCycle’s approach is the ‘anti’ new years slogan one would expect from a fitness company, but it’s likely the exact reason they are one of the most dominate brands in their industry. Why, you may be wondering are people dying to pay $40 per class with them? Well, it’s because they are the trailblazers. They are not a me too brand. They set the tone (no pun intended) that a healthy lifestyle isn’t all about a spin class and that they care about encouraging happiness and balance in all aspects of life.
If you’re looking for some inspiration to reach your New Year’s Resolution goals or simply to spark some creativity for your own brand, you’ll definitely want to read this article by Ad Age!