Rogue Think

#Blog

person getting blood pressure checked - What Doctor's Can Teach Us About Marketing hero image

The Practice of Marketing: What doctors and lawyers can teach us about marketing

The practice of marketing should be viewed & treated just like a doctor or lawyer's practice, but it isn't. Why is that & how can we shift our mindset?
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Lifelong Learners Always Succeed: 26 podcasts that we learn from the most

Each podcast on this list of 26 will help you grow in your practice of marketing, business, entrepreneurship & personal development.
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The Customer Journey Map You Should Be Using

The right customer journey map shows you how to categorize your audience by what they DO instead of characteristics of who they ARE.
facebook messenger fail of the week

Fail of the Week: Facebook Messenger Ads + Chat Bots

A fail is only a fail when you don't learn. Here's what we learned from testing out Facebook Messenger Ads and chat bots.
Technology- the fabric of our future

Marketing and Technology: The Fabric of the Future?

Tech continues to multiply and get smarter. Discover the insights gleaned, and the WOW tech RogueTHINK saw, at MARTECH Boston.

Digital Marketing Strategy

5 Reasons Popular Marketing “Strategy” Is Killing Revenue Growth

It’s time to make smarter digital marketing investments that will create more revenue opportunities next year from the leads you generate today.
Piggy Bank - Total Cost of Ownership hero image

Marketers Beware: Ignore TCO at Your Own Peril

Understanding total cost of ownership isn't common marketing practice, but it should be. Too many strategies are implemented without counting all the costs
Your CPA Is Increasing, Here's What To Do About It blog post hero image

Your CPA (cost per acquisition) Is Going Up. Here’s What to Do about It.

Your increased cost per acquisition is going up because your audience just isn’t thinking about you or engaging with your brand. That can be an advantage.
AnOpenLettertoProspectiveClients

An Open Letter to Prospective Clients: Why Rogue Should be on Your Short List

Selecting a marketing agency is hard enough, but finding the right one to help you achieve actual business outcomes, now that's a challenge worth accepting.
mat with SOS printed on the front - Brand Messaging and Why Your Audience Doesn't Care hero image

Why Your Audience Doesn’t Care about Your Brand Messaging

You and your product or service will always be an appendage to your audience’s deeper goals. Here's how to stay relevant.
computer screen with graphs - RogueTHINK Blog | What got you here won't get you there hero image

What Got You Here–Won’t Get You There

Marketing successes come with an asterisk. At today’s speed of change, what got you here, most likely won’t take you much further… at least not for long.
How to Show Your Work

How to Show Your Work as a Marketing Practitioner

A lot goes into being disruptive and creative. How are you helping your customer understand the time-intensive “magic” that goes into the items you create?
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