Moving more than freight, Rogue went to work to make Titan’s brand great.
Titan Logistics needed a way to keep its heritage while showcasing its vision for the future. Rogue delivered a compelling brand strategy and identity that embraced both.
Moving more than freight, Rogue went to work to make Titan’s brand great.
Titan Logistics needed a way to keep its heritage while showcasing its vision for the future. Rogue delivered a compelling brand strategy and identity that embraced both.
WHY ROGUE?
Established:March 2023
Client Status:On-going ✅
Titan leans on Rogue for these roles and benefits:
Speed and agility in creating a compelling brand strategy from scratch
Align sales and marketing technology solutions
Stepping away from a legacy regional brand to a national presence
End-to-end support handling every aspect of brand transition with detail and strategic execution
Titan Results
What drove Titan Logistics to look for outside help? They needed to differentiate and stand out in an often-commoditized transportation service. Here’s how that’s going:
01
Seamless Transition Achieved: Titan Logistics experienced a smooth transformation that successfully bridged the legacy of Hazel’s Expedited Freight with its new vision.
02
Brand Recognition Enhanced: The refreshed identity resonated with both long-standing clients and new customers, enhancing recognition and trust.
03
Improved Market Position: With Rogue’s strategic direction, Titan Logistics positioned itself as a modern leader in the logistics industry, earning a $1MM monthly run rate in first nine months.
Investor Guides
Showcasing metrics that matter in a visual manner to help investors understand the impact of their investment.
Brand Upgrade
Set forth a consistent voice, look, and feel for all external facing content.
Playbooks and Toolkits
Developed toolkits and playbooks to support creators and wallet holders.
