Technical Marketing

technical-marketing

Site Optimization

Your site is more than a brochure. It’s a storefront, whether or not you take transactions directly in its pages. It’s your office, and the homepage is your receptionist. It’s your customer service, in every word. When your audience visits each page, you need to be able to provide what they are looking for. 

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Site-optimization

Strategy and Planning

Rogue Marketing Strategy is different than what you may have experienced with other agencies. Guided by strategic practicality™, Rogue applies specific methodologies to help you find the proven channels that are currently working for you, while also discovering new areas of opportunity.

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Strategy-and-planning

Sales and Revenue

Rogue is a sales + marketing agency…you might even call us a “smarketing” agency. Sales and revenue are probably the two most important metrics a company has. That’s why Rogue focuses its strategies and client services around what will provide the highest long-term returns on your market budget.

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Sales-and-revenue

Paid Media Management

Every marketing leader needs to know that their ad dollars are being spent the right way. You’ve seen the big-box agencies that promise you “impressions,” and may even go as far as reporting on clicks…but ad clicks may not be what you’re after. Maybe you want form fills. Or perhaps you’re driving audience engagement metrics, like video views to announce an upcoming product release or brand launch.

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paid-media-management

Email Marketing

Email marketing, including marketing automation, is one of the lowest cost-per-acquisition tools you have. You are able to specific messages to targeted segments of the people who have already raised their hand and chosen to receive communication from you. That’s a huge value! Now it’s up to you to be able to give them what they’re looking for.

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email-marketing

Take a deeper look at the Rogue approach:

DefineBusinessGoals

Define Your Business Goals

Rogue clients set goals that typically fall into one, or some, of these 4 categories: Minimize risk, grow the business, build the audience, or develop the marketing strategy. Whether your goals are internal or external, consulting or campaigning, Rogue can use its broad experience in Fortune 500 companies all the way down to startups to help you navigate from where you are, to where you want to go.

  • Strategy & Planning

  • Buyer Journey Mapping

  • Insights, Analytics & Reporting

  • Brand & Messaging Strategy

  • Operational Alignment

  • Value Proposition

CustomizeApproach

Customize an Approach

Once you define your goals, you can start plotting a course to get from where you are now, to where you want to be, with the resources you have available. And that is Rogue’s basic definition of “strategy.” Some clients want Rogue to help them revamp their standard marketing and sales message. Others need Rogue to help them turn their profits around from a negative to a positive trajectory.

  • Strategy & Planning

  • Marketing Budget Planning

  • Go-to-Market Strategy

  • Buyer Journey

  • Mapping

  • Revenue Mapping

  • Differentiated Message

BuildAssets

Build the Assets

Rogue becomes tightly integrated with your team to make sure you are getting the right deliverables, to reach the right goals, and have a positive impact on your business. Rogue has access to every resource you need—development, design, film, systems admin, you name it—to turn a plan into a measurable reality.

  • Paid Media Marketing

  • Email Marketing

  • Site Optimization

  • Audience Engagement

ReportOptimization

Report and Optimization

How’s that new sales message going? What’s happening with your marketing automation? How many leads did you pull in from that event? How do your click rates and conversion rates compare to industry averages? Rogue isn’t here to “pull the lever” or “push the button” on campaigns all day; we’re here to change your business, and we’re constantly making adjustments to get the highest ROI possible.

  • Sales and Revenue

  • Sales Enablement

  • Product Marketing

  • CRM Management

  • Measurement Strategy

  • ROI Strategy

 

Ready to Go Rogue?

If you’re ready to kick-start your business growth, let’s talk.