Prioritizing Ideas
All roads may lead to Rome, but you can only take one of them. When your team is focused on an objective, there are multiple ways to get there, too. Use this worksheet to narrow your focus.
Business Model Canvas
How do you trim down an entire business plan to a single page that demonstrates how your internal assets work together to reach the right audience at the right time to maximize value? Welcome to the business model canvas.
Customer Interviews
Many people are afraid to talk to their customers. That’s a mistake, though. Even if the feedback is negative, it’s better to know. But more often than not, customer interviews hold the key to speaking the language that connects with future prospects. This simplified approach can take less than 30 minutes.
Metric That Matters
Depending on your phase of marketing maturity, the metric that matters (and that you’ll want to measure) will be different. You’ll speed up your strategic objections once you remove all other distractions and look at existing metrics through the lens of your metric that matters.
