OPERATIONAL ALIGNMENT BUNDLE

Can you use your customers' own words to describe the challenges they're facing? Do you know exactly what every part of the business is doing? Give yourself the metrics and cross-departmental alignment to meet real customer needs with the Operational Alignment Bundle.

Get a free copy of the Strategy Templates >

Here’s what you will get on the other side of this form…

Here’s a brief overview of the 4 documents in the Operational Alignment Bundle. Fill out the form, then click on each image to download working documents that help you propel your marketing strategy forward.

Prioritizing Ideas

All roads may lead to Rome, but you can only take one of them. When your team is focused on an objective, there are multiple ways to get there, too. Use this worksheet to narrow your focus.

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Business Model Canvas

How do you trim down an entire business plan to a single page that demonstrates how your internal assets work together to reach the right audience at the right time to maximize value? Welcome to the business model canvas.

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Customer Interviews

Many people are afraid to talk to their customers. That’s a mistake, though. Even if the feedback is negative, it’s better to know. But more often than not, customer interviews hold the key to speaking the language that connects with future prospects. This simplified approach can take less than 30 minutes.

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Metric That Matters

Depending on your phase of marketing maturity, the metric that matters (and that you’ll want to measure) will be different. You’ll speed up your strategic objections once you remove all other distractions and look at existing metrics through the lens of your metric that matters.

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