How Do You Stand Out in a Crowded Market? By Focusing on the Full Patient Journey.

Open Door Dental faced a significant challenge: standing out in a competitive market where online visibility was limited, and patient trust was fragmented. To address these obstacles, Open Door Dental turned to Rogue Marketing for strategic expertise. From evaluating marketing concepts to managing cross-functional teams, Rogue helped the practice network focus on what matters most: patient care and expanding services.

Together, they’ve successfully boosted patient engagement and enhanced their online experience to match the seamless, intuitive care they provide. Now, they’re taking the next step—perfecting their marketing pipeline to consistently turn leads into loyal patients across all locations.

How Do You Stand Out in a Crowded Market? By Focusing on the Full Patient Journey.

WHY ROGUE?

Established: 2022

Client Status: Ongoing

Open Door Dental relies on Rogue for these roles and benefits:

Strategic insights to determine the success or failure of marketing concepts before investing time and budget.
Managing cross-functional teams to ensure each practice’s success.
Confidence in their digital marketing so the practices can focus on patient care and expanding their services.

01

We needed to differentiate our network in a highly saturated market where online visibility was lacking and patient trust was scattered.

02

Now that we're seeing growth in patient engagement, it's time to refine our online experience. We need our website and tech stack to match the quality of care we offer—simple, seamless, and intuitive for all patients.

03

Optimizing our pipeline is next! How can we refine our marketing strategies to guide potential patients from an initial ad through their entire journey, converting them into long-term patients…and do this consistently, across all locations?