The Essentials
Writing on the Wall
Today’s current business climate is, well, complicated. The stock market has entered bear territory, interest rates are rising and inflation remains high. Large companies are announcing significant layoffs. And yet, unemployment is low and the number of job opportunities is high. Profits also seem to be holding steady. What businesses will do with all this is yet to be seen, but the writing does seem to be on the wall.
The historic record notes that the companies that rebound the fastest once a market turns a corner are those that go all in, make a statement, and do what others don’t. This was true in the 2000 dot com bust, the 2008 recession and, more recently, COVID. But in times of economic uncertainty, history also shows that the majority of companies cut back, hold off and go into some form of lockdown. Statistically speaking, if you’re like most, you’re in conversations right now and considering doing the same. We’re not naive enough to think we can change that mindset. Believe us, we’ve tried.
Prepare Now
Knowing that’s what you’re thinking, what will you do now to ensure that your systems are optimized for that slowdown?
Here’s the truth: how you shut down does matter and could result in minimizing damage and unnecessary losses. Now, we’re not the kind of team to advocate that you “set and forget” anything, but if you’re going to be forced to do just that… you might as well be certain that you’ve set yourself up with the best opportunity to have a positive outcome when people start looking for your service once again.
Most businesses expect for this moratorium to last four to six months, minimum. That can be a real jolt to a business system. Before stopping everything, have you thought through the essentials? This special Rogue service (called The Essentials) is designed to ensure your critical components have been evaluated and optimized to be sure they’re in top-performing condition right now.
The Essentials help companies like yours cost-effectively navigate economic uncertainty, protect revenue and reinforce critical infrastructure across the organization. Preparations like these provide you with the foundation and ability to attract, develop and retain good people (and customers) with a brand experience they’ll expect.
