Audience Building

Build Your Best Audience

Effective marketing begins and ends with a well-defined audience. And crafting an audience segment begins with understanding what you’re ideally trying to achieve.
A great idea is just a small part of the success equation. Building an audience is one of the most undervalued aspects of a business strategy. Get the 101 on Audience Building here.

Dive into the perspectives and practical applications that can help you move further, faster™.

Everyone wants to change their trajectory…but most people don’t take the time to see why doing things “better” isn’t enough. But you’re not like most people, are you?

Audiences and Markets Drive Product Success – Not Ideas

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture.

Audiences and Markets Drive Product Success – Not Ideas

Why Your Audience Doesn’t Care about Your Brand Messaging

Brand messaging is tough. In the end, you’re trying to show people why the value of your brand’s product or service far surpasses its cost. But explaining why features and differentiators are important is a big challenge, because “important” depends on how the audience interacts with your product or service…right?

Build an Audience to Build a Business

“The first time our marketing people referred to [Rogue] as an agency, I said I was offended. In my experience with agencies, we have a discussion, you decide what you’re going to buy, you place the order….and if halfway through the campaign it isn’t working, that’s just the way it is. We’ll buy something different the next time. But that’s not the way the Rogue guys do it. If we sign up for something and halfway through the campaign it isn’t working, we change it right then.”

Jerry White, Program Director, SMU

WYWW Episode 22: The One About Growth Hacking

The common misconception about ‘growth hacking’ is that it’s some mad scientist marketing techniques that happen to get results every once in a while after about 9,000 experiments.

Luckily, were here to disspell a few common misconceptions about growth hacking. This is a very special episode of While You Were Working (LIVE) because we welcomed growth hacking extraordinaire, Ross Simmonds.

What a Musical Artist Can Teach You About Content Marketing And Building An Audience

Instead of thinking of yourself as a blogger of arbitrary words, think of yourself as a creator promoting your art and looking for airtime. Both you and the musical artists are creating something you want to reach people— you want them to listen, read, react, watch, and share.

What a Musical Artist Can Teach You About Content Marketing And Building An Audience

Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?

Artificial intelligence opens exciting possibilities, but the truth is, digital marketers have always relied on algorithms to their work. From displaying ads related to key terms to sorting through a marketing automation workflow logic, the bots have been there to sort, filter, personalize, and deliver for years.