Bringing Fresh Energy to Applied Digital’s Brand, Paving the Way for AI Leadership

Applied Digital had long been viewed as just another data center solutions and cloud services provider in an increasingly competitive tech landscape. Rogue infused new life into the brand, transforming them from a conventional provider into pioneers at the forefront of AI innovation. With a comprehensive brand refresh and strategic marketing support, Applied Digital is now positioned to compete with industry leaders and attract high-profile partners.

Bringing Fresh Energy to Applied Digital’s Brand, Paving the Way for AI Leadership

WHY ROGUE?

Established: July 2023

Client Status: On-going ✅

Applied Digital leans on Rogue for these roles and benefits:

Brand Sustainability: Empowered the brand with longevity and adaptability, giving it the foundation to thrive in a rapidly evolving industry.
Video Integration: Introduced compelling video content to humanize the brand and simplify complex tech concepts, providing frequent and meaningful touchpoints with their audience.
SEO-Optimized Website: A revamped website designed to boost competitiveness and visibility in a crowded tech space.
Investor Day Event Management: Seamless coordination and onsite event support to ensure a successful and engaging investor event.

Applied Digital Results

What drove Applied Digital to seek outside expertise? They needed to transform their image as a generic solutions provider and stand out in both the Data Center Infrastructure and Cloud Services markets. Here’s how Rogue helped them achieve that transformation:

01

Event Success: Applied Digital’s investor day was flawlessly executed, boosting relationships with key stakeholders and reinforcing confidence in their service offerings.

02

Enhanced Brand Visibility: With an SEO-optimized website and engaging video content, Applied Digital’s offerings—across both infrastructure and cloud solutions—are now more visible and easier to understand, attracting a broader audience.

03

Improved Market Position: Through Rogue’s strategic guidance, Applied Digital now competes as a leading AI pioneer, strengthening their position in both data infrastructure and cloud services while attracting high-profile partnerships.