Two Minutes with Rogue

THINK it would be fun to be a fly on the Rogue wall? Well, this is your chance. Hear what it's actually like to work with Rogue.

More Experiments = More Success

"10,000 hours of practice was probably more relevant 10 years ago than it is today. You don't need 10,000 hours of practice, you need 10,000 experiments. You'll be surprised that the more experiments you have, the more moments of success you'll have. But you have to be a business that has the patience to experiment."

The Value of Analytics

"There are four types of analytics... and the higher you go up, the more value that gets added. You'll discover that hindsight moves to insight which leads to foresight, and that's very valuable."

Marketing is a linear process, not arts and crafts.

"This sounds like an incredible concept. It sounds like a great product, a great service… There’s a lot of interesting things here. I get to listen to a lot of ideas and this one actually feels great. It’s a really great concept. You can relate it to something that’s out there. It meets a need, has a lot of differentiation. I do think this gets copied. Like you said that are ten different eyelash companies. And that’s when the work gets really hard, with everyone competing in a race to the bottom."