It’s the season to be thankful.
We’re all excited to enjoy lots of good food, family and friends in a few days, making it easy to remember what you’r most thankful for this year. As a marketer, why should we do anything different?
Today we’re taking a few minutes to reflect on the marketing innovations and technologies that we’re most thankful for this year and we’ve found several great articles for you, Rogue Nation. We’ve narrowed them down to these 3 below that really caught our attention:
In this week’s While You Were Working (Live) episode we discuss:
- Marketing trends we should all be thankful for
- Forrester’s 2018 predictions… including some real marketing “turkeys”
- Some recent research that combines gratitude and customer loyalty
WYWW Live Article Links
One of my favorite things to read this week came from Mobile Marketing Watch. They shared “5 things marketers should be extremely grateful for.”
One of those things on the list that particularly interested us was in the idea that smartphones have given rise to relevancy. Which is a nice reminder because as marketers, we sometimes get lost in the day-to-day and just see mobile devices as just another device. But they are anything but ‘just another device,’ because they are in the pockets of every adult over the age of 18. It’s a dream come true for marketers- they can buy products at the click of a button, download your app from almost anywhere and are always engaged with at least ONE channel you can reach them on: email, social media, Google.
Another thing on the Mobile Marketing Watch list of things marketers should be grateful for is that Facebook and Google now own 63% of the digital ad spend giving us two really powerful targeting tools.
Overall, it’s always good to be grateful but as a marketer, you’ll want to pause for a few minutes and remember why some of these things really do make your practice of marketing better assimilated.
2. Forgive but Don’t Forget: Why These 80 Companies Will Fail in 2018
Forrester came out with its 2018 Predictions report this week. And this is something us marketers should really pay attention to as 2017 comes to a close. On the one hand, there’s the notion that AI and blockchain will play a significant role in 2018, but Forrester is quick to point out that 75% of these projects are going to produce “underwhelming” results.
There is no silver bullet in marketing, instead, you have the practice of marketing. What does that tell us? It tells us that you have to keep at it, keep trying the new techniques, mixing them in with the proven to form just the right sweet spot. Emerging technologies can be the exciting, shiny new toy that all marketers want to try out, but this article cautions us on overselling these new technologies.
Ask any marketer and they will always be thankful for high open rates! In this MediaPost.com article, they give us some great insights into their research on the affects of brand loyalty on brand engagement. Almost half of the respondents said they’re really only loyal to 2 or 3 professional service organizations even though they use far more. And the data showed that 94% opened most of the emails from companies they were loyal to, saying they were loyal to the companies that were responsive including proactively bringing them market and internal intelligence.
For more on these topics, check out our WYWW (Live) post-show.