While You Were Working (LIVE) Ep. 31 : What the heck is going on with the Facebook Ads platform

You JUST. MIGHT. be able to still utilize the Facebook Ad platform like a boss.

As of August 14th, Facebook will remove all their partner categories from targeting in their ads platform. (insert sad face here...this is a big loss) That's not all though! There are many other changes happening within the Facebook Ads platform that will impact how you not only execute paid campaigns on Facebook, but how you approach the strategy overall.

As these changes begin to take place (some of them have already happened in the platform) how do marketers and businesses survive? The answer is to stay agile and get strategic.

In this episode of While You Were Working (LIVE) you will hear of all the changes happening within the Facebook Ads platform, what are some strategies for not only surviving the changes but THRIVING and what else is to come as a result of these changes.

Enjoy the episode:

Additional Resources //

https://thenextweb.com/contributors/2018/04/29/facebook-advertising-platform-changed-businesses-need-going-forward/

https://www.jonloomer.com/2018/03/28/facebook-no-more-partner-categories/

https://newsroom.fb.com/news/2018/03/suspending-cambridge-analytica/

https://neilpatel.com/blog/facebook-ads-targeting/