Attribution modeling and the common pitfalls of not using the correct one for your business goals.
Another exciting episode of While You Were Working (LIVE) is here! In Episode 26 we interview Whit Whitley of Start Smart Now, a boutique digital marketing consultancy, and in February, she became the COO for Dr.EricZ.com, LLC. Whit is like the CSI of the data analytics world and we're THRILLED to talk to her about the topic that affects all aspects of marketing.
In Episode 26 we talk attribution modeling and the common pitfalls of not correctly identifying the right model to use for your business.
Google has said they plan to stop supporting the last-click attribution model, but that is still to be determined. What we do know is that more than ever it is vital to identify and execute on the right attribution model to showcase just how far your marketing dollars are taking you towards a positive ROI.
We kick this episode out by explaining attribution modeling, but if you are looking for more resources, check out the links just below the video.
Enjoy the episode//