Advertising in the digital world is almost a no-brainer these days… or is it?
With two of the biggest online advertising platforms (Google and Facebook) both making drastic changes to their business models this year, those ads you used to place are going to have to change too. Just when you think you’ve mastered the game, cracked the code on the algorithm, everything up and changes.
During this week’s episode, we discuss the new update Google is making in cracking down on ‘annoying’ advertisements, a new business model idea for Facebook that has less revenue coming from advertisers and more from the user, then we show you a few clever ways brands are using to get the mobile ad engagement they so desperately desire.
WYWWLive Episode 18 Article Links:
1. Annoying advertising, ain’t nobody got time for that:
This isn’t all that bad, really. Advertising on these platforms has become a commodity, when it should be a privilege, right?
Just last week Google announced it was beginning its crackdown on “annoying ads” through its Chrome browser. Certain ads would not be acceptable (think- full-screen ad pop-ups), yet oddly enough, some ads that the platform finds most profitable were still not qualified as annoying. Advertising that continues to make Google money = good.
Check out the article above or watch our full episode for our take on this change.
2. How strong is the addiction:
Anyone reading this currently pay to have advertising-free Spotify? I know I do. It’s totally worth it, but I’m not so confident I would feel the same sentiment about Facebook.
One thing that Facebook vowed to do moving forward was make the end-user experience more valuable. That sounds all nice and thoughtful, but it makes us wonder what Facebook investors are thinking as they see their stocks (and dollars) fly right out that more valuable user experience window.
Could a subscription model really solve all of Facebook’s problems? Would you pay for an ad-free version of Facebook?
3. Things are about to get hairy in the advertising world:
Have you ever seen a smudge on your phone and tried to wipe it off? What if you realized that smudge wasn’t actually on your phone but on the advertisement on your screen? Next thing you know you’ve clicked it, you’re cookied, time for remarketing. Game over.
That was dramatic and we hope your advertising efforts on Google and Facebook don’t always have to come down to sneaky design tactics like this, but these also might inspire you to know that you need to realize that the platforms AND users are smart. Getting creative is critical and what you thought was working for you last month won’t work for you anymore.