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Why Your Audience Doesn’t Care about Your Brand Messaging You and your product or service will always be an appendage to your audience’s deeper goals. Here's how to stay relevant.
Why You Need To Focus More On The Consideration Phase You're doing enough to fill the top of your marketing funnel... it's time to focus on the consideration phase of your buyer's journey.
Defining a Brand Legend What happens when your brand rides off into the sunset? Will anyone play tribute to you? What does it take to establish your legacy?
Convince & Convert | What Jay Z Can Teach You About Building a BrandLove him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
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