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mat with SOS printed on the front - Brand Messaging and Why Your Audience Doesn't Care hero image

Why Your Audience Doesn’t Care about Your Brand Messaging

You and your product or service will always be an appendage to your audience’s deeper goals. Here's how to stay relevant.
Marketing Profs Consideration Phase

Why You Need To Focus More On The Consideration Phase

You're doing enough to fill the top of your marketing funnel... it's time to focus on the consideration phase of your buyer's journey.
Defining a Legend | Brands that set the stage hero image

Defining a Brand Legend

What happens when your brand rides off into the sunset? Will anyone play tribute to you? What does it take to establish your legacy?
Convince and Convert What Jay Z Can Teach about Marketing Jay Z on a stage

Convince & Convert | What Jay Z Can Teach You About Building a Brand

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]

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