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Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché Artificial intelligence opens exciting possibilities, but the truth is, digital marketers have always relied on algorithms to their work. From displaying ads related to key terms to sorting through a marketing automation workflow logic, the bots […]
More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché Artificial intelligence opens exciting possibilities, but the truth is, digital marketers have always relied on algorithms to their work. From displaying ads related to key terms to sorting through a marketing automation workflow logic, the bots […]
The CMO Revolving Door: Why the Role is Dying… and Who’s Killing it 57% of CMOs have been in place three years or less. What’s happening, and how can marketers turn the trend around?
Marketing Agency vs. In-House: a 2019 Perspective It's a tough decision. Do you go with an outside marketing agency or keep it all in-house? As you craft your 2019 marketing strategy, here are a few considerations to help you make your decision.
How To Measure Campaign Success The Right Way It's easy to get lost in the wrong metrics, so here's the right way to strategically measure campaign success with conversion rates that matter.
10 Things Execs Get Wrong about Marketing Marketing misconceptions and the most common things we hear executives misconstrue about marketing departments.
While You Were Working (LIVE) Ep. 27: Content Marketing Metamorphosis In Episode 27, we bring on Rogue Senior Digital Strategist, Jared Heath, to discuss the metamorphosis content marketing is taking right now.
The Border Wall Crippling Your Conversion Rates Right Now Where does your work no longer impact conversion rates? Your reach is broader than you may think. Here's how to pinpoint your efficiency and cross borders.
Reimagine Your Ideal Business Results Using Creative Deconstruction Innovation is often hailed as “creative destruction." But that's only useful when it helps you reassemble all the parts into a more efficient whole.
The Customer Journey Map You Should Be Using The right customer journey map shows you how to categorize your audience by what they DO instead of characteristics of who they ARE.
5 Reasons Popular Marketing “Strategy” Is Killing Revenue Growth It’s time to make smarter digital marketing investments that will create more revenue opportunities next year from the leads you generate today.
Marketers Beware: Ignore TCO at Your Own Peril Understanding total cost of ownership isn't common marketing practice, but it should be. Too many strategies are implemented without counting all the costs
Your CPA (cost per acquisition) Is Going Up. Here’s What to Do about It. Your increased cost per acquisition is going up because your audience just isn’t thinking about you or engaging with your brand. That can be an advantage.
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