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FORBES: The Time Value Of Marketing: Why CFOs Can Become Marketing’s Best Advocate

The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for more budget. Here’s why your CFO peers are shifting into digital strategy, how they’re interacting with the marketing department and what your organization can do to increase alignment.Read the full article […]

Forbes: 5 Ways To Ensure Your Marketing Doesn't Get Punched In The Face

FORBES: 5 Ways To Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Mike Tyson said, “Everyone has a plan until they get punched in the face.” It can also be a metaphor for the current state of digital marketing. Getting hit is part and parcel of daily life, and yet marketers struggle with what to do when the unexpected happens.Marketers have taken a lot of hits over […]

FORBES: Not Your Average Marketing Predictions

FORBES: Not Your Average 2018 Marketing Predictions List

It’s time for marketing experts to trot out annual predictions on top digital trends, but let’s first dive into why we’re so interested in the next best trend?

Forbes : Your KPIs Are Wrong

FORBES: Your KPIs Are Wrong- Why Trajectory Matters More Than Results

Clicks & impressions do not solve business problems. What you learn along the trajectory is what really moves your business forward.

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