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While You Were Working (LIVE) Ep. 22: the one about growth hackingWhen you hear the term ‘growth hacking’ what comes to mind? Is it something like this: The common misconception about ‘growth hacking’ is that it’s some mad scientist marketing techniques that happen to get results every once in a while after about 9,000 experiments. Luckily, were here to disspell a few common misconceptions about […]
When you hear the term ‘growth hacking’ what comes to mind? Is it something like this: The common misconception about ‘growth hacking’ is that it’s some mad scientist marketing techniques that happen to get results every once in a while after about 9,000 experiments. Luckily, were here to disspell a few common misconceptions about […]
How to Effectively Communicate Value It's important that agencies... and individuals... constantly communicate the value they provide. But how do you demonstrate value that resonates?
Audiences and Markets Drive Product Success – Not IdeasToday, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture. James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business […]
Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture. James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business […]
Rogue Discusses the Marketing Funnel – PodcastJames Loomstein, Managing Partner of Rogue Marketing joins the Echojunction podcast to talk about the marketing funnel. A very important piece of the marketing process is understanding the journey a customer takes to ultimately make the sale. In the episode, they discuss: • James’s interesting career to date across marketing and advertising • The traditional […]
James Loomstein, Managing Partner of Rogue Marketing joins the Echojunction podcast to talk about the marketing funnel. A very important piece of the marketing process is understanding the journey a customer takes to ultimately make the sale. In the episode, they discuss: • James’s interesting career to date across marketing and advertising • The traditional […]
Why You Need To Focus More On The Consideration Phase You're doing enough to fill the top of your marketing funnel... it's time to focus on the consideration phase of your buyer's journey.
Convince & Convert | What Jay Z Can Teach You About Building a BrandLove him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
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