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WYWW Ep 22: Ross Hammonds Growth Hacking

While You Were Working (LIVE) Ep. 22: the one about growth hacking

When you hear the term ‘growth hacking’ what comes to mind? Is it something like this:   The common misconception about ‘growth hacking’ is that it’s some mad scientist marketing techniques that happen to get results every once in a while after about 9,000 experiments. Luckily, were here to disspell a few common misconceptions about […]

person sitting at a computer talking with hands - How to Communicate Value hero image

How to Effectively Communicate Value

It's important that agencies... and individuals... constantly communicate the value they provide. But how do you demonstrate value that resonates?
Crowd at a concert - Site Visibility Podcast | Audiences hero image

Audiences and Markets Drive Product Success – Not Ideas

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture. James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business […]

Desk items - Echojunction Podcast | Marketing Funnel with James Loomstein hero image

Rogue Discusses the Marketing Funnel – Podcast

James Loomstein, Managing Partner of Rogue Marketing joins the Echojunction podcast to talk about the marketing funnel. A very important piece of the marketing process is understanding the journey a customer takes to ultimately make the sale. In the episode, they discuss: • James’s interesting career to date across marketing and advertising • The traditional […]

Marketing Profs Consideration Phase

Why You Need To Focus More On The Consideration Phase

You're doing enough to fill the top of your marketing funnel... it's time to focus on the consideration phase of your buyer's journey.
Convince and Convert What Jay Z Can Teach about Marketing Jay Z on a stage

Convince & Convert | What Jay Z Can Teach You About Building a Brand

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]

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