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#AI

Audience Building with Artificial Intelligence (AI): Is It Brilliant or Just a Stretch?

More brands are trying to let the bots do their thinking—it’s scalable, but is it costing them brand caché Artificial intelligence opens exciting possibilities, but the truth is, digital marketers have always relied on algorithms to their work. From displaying ads related to key terms to sorting through a marketing automation workflow logic, the bots […]

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