In this episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing.

Next, they move on to discuss the following questions:

  • Why companies need to think about marketing systems and not tactics
  • Why it is important to focus on the attention of the consumer
    • The methodology towards understanding the focus of your customer
  • The market framework evolved by James.
  • The go to market framework – with details

Check out the full podcast on | Creating a Go-To-Market Framework with James Loomstein