It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to maintain the status quo without examining our current results and our audience’s ever-changing preferences.
Marketing professor and agency marketer James Loomstein is a frequent presenter who urges marketers to focus their efforts on the consideration phase of the buyer’s journey. Managing Partner at Rogue Marketing, James has more than 15 years’ experience in strategic planning, digital marketing, and consumer insights.
Listen to the full show over on Marketing Profs | How to Own the Consideration Phase