Too many marketers are offering the wrong solutions to their clients’ business problems. Their “diagnosis” always seems to involve the one or two specialities of the marketing agency. James Loomstein and his company, Rogue Marketing, are different. James and his team take a step back at the very beginning at look at their clients’ business as a whole, and then when it’s the right fit, deploy a marketing strategy to achieve a business outcome, not some vanity metric on social media. This interview is a graduate level course in real-world, effective marketing. (Which is appropriate, since besides being Managing Partner of Rogue, James is also an Adjunct Professor at SMU.) Whether you run your own business or have an agency of your own, get ready to take notes and change your perspective on marketing a business.