FORBES: The Time Value Of Marketing: Why CFOs Can Become Marketing’s Best Advocate

The finance department and CFOs are getting closer and closer to the marketing department, and for once, it’s not because marketing is asking for more budget. Here’s why your CFO peers are shifting into digital strategy, how they’re interacting with the marketing department and what your organization can do to increase alignment.

Read the full article over on Forbes.com | The Time Value Of Marketing: Why CFOs Can Become Marketing's Best Advocate