Pondering. THINKing. Reviewing. Creating. Considering. Wondering.
Business marketing made bite size.
Convince & Convert | What Jay Z Can Teach You About Building a BrandLove him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial […]
Dear College Graduate Get practical tips on what it takes to be relevant in the digital marketing space… or on your next client presentation or sales call, for that matter.
What Marketers Can Learn From This Year’s Election Politics is actually marketing. There are some great things politicians naturally do that business marketers can certainly learn from.
DEAR AGENCY: Why Doesn’t Our Target Audience Like Us? It's frustrating to have a great product and watch customers pick someone else. Why? Better question: Do you know who your target audience is?
Does Your Brand Need a Life Coach? Coaching works. It's the most practical application of your larger strategy. If you want to see your brand rise, consider a life coach for your business.
It’s not about the thing… it’s about the story! Great marketing needs to tell a compelling story. What's the emotion and point of view you will use to draw prospects in?
Prioritizing Outcomes Over Impressions Are we just checking items off our marketing to-do list…. Or tracking the metrics that drive to customer action?
Get different results.
