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Marketing Strategy
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While You Were Working (Live) Ep. 1

This weeks episode dives into attention & disrupting the norm with the purple pillow, Amazon & why aiming for average gets you nowhere.
Technology- the fabric of our future

Marketing and Technology: The Fabric of the Future?

Tech continues to multiply and get smarter. Discover the insights gleaned, and the WOW tech RogueTHINK saw, at MARTECH Boston.

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5 Reasons Your Digital Marketing “Strategy” Is Killing Your Revenues

It’s time to make smarter marketing investments that will create more revenue opportunities next year from the leads you generate today.
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Digital Transformation: The Total Cost of Ownership

Transformation often requires allocation beyond the stack or system proposed. Understanding total cost of ownership isn't common marketing practice, but should be.
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Why Your Audience Doesn’t Care about Your Brand Messaging

You and your product or service will always be an appendage to your audience’s deeper goals. Here's how to stay relevant.
How to Show Your Work

How to Show Your Work as a Marketing Practitioner

A lot goes into being disruptive and creative. How are you helping your customer understand the time-intensive “magic” that goes into the items you create?
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How to Effectively Communicate Value

It's important that agencies... and individuals... constantly communicate the value they provide. But how do you demonstrate value that resonates?
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How To Create a Go-To-Market Framework

In this episode of the Internet Marketing Podcast, Andy is joined by the Managing Partner of Rogue Marketing James Loomstein, to talk about the principle of creating a Go-to-Market-Framework. He starts off by introducing Rogue and gives us a brief insight into what they are doing. Next, they move on to discuss the following questions: […]

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Audiences and Markets Drive Product Success – Not Ideas

Today, Andy is joined by James Loomstein, Managing Partner of Rogue Marketing, to talk about the sales funnel and how it fits into the larger marketing picture. James explains what ‘Micro-Moments of Truth’ are and how to use them to engage with your consumers, understand their intent and improve the conversion rates of your business […]

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Rogue Discusses the Marketing Funnel – Podcast

James Loomstein, Managing Partner of Rogue Marketing joins the Echojunction podcast to talk about the marketing funnel. A very important piece of the marketing process is understanding the journey a customer takes to ultimately make the sale. In the episode, they discuss: • James’s interesting career to date across marketing and advertising • The traditional […]

Marketing Profs Consideration Phase

MarketingProfs – How to Own the Consideration Phase

It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to maintain the status quo without examining our current results and our audience’s ever-changing preferences. Marketing […]

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Marketing How-To: Calculate Marketing ROI

The formula to calculate basic, short-term marketing ROI is simple. Here are the things to keep in mind as you demonstrate value.

Get different results.