Pondering. THINKing. Reviewing. Creating. Considering. Wondering.
Business marketing made bite size.
What Marketing Leaders Must Learn from Heavy Weightlifting Ever considered how dieting and fitness maps to the ups and downs of marketing campaigns? Results take time, but when they happen, they're often impressive.
Resolving Concerns vs. Solving Issues: Eliminating Distractions When everything is important, how do you prioritize what deserves time, attention and budget? Here's how to put business concerns in proper context.
The Jason Croft Show: How to Market for Business Outcomes with James LoomsteinToo many marketers are offering the wrong solutions to their clients’ business problems. Their “diagnosis” always seems to involve the one or two specialities of the marketing agency. James Loomstein and his company, Rogue Marketing, are different. James and his team take a step back at the very beginning at look at their clients’ business […]
Too many marketers are offering the wrong solutions to their clients’ business problems. Their “diagnosis” always seems to involve the one or two specialities of the marketing agency. James Loomstein and his company, Rogue Marketing, are different. James and his team take a step back at the very beginning at look at their clients’ business […]
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FORBES: Your KPIs Are Wrong- Why Trajectory Matters More Than ResultsClicks & impressions do not solve business problems. What you learn along the trajectory is what really moves your business forward.
Clicks & impressions do not solve business problems. What you learn along the trajectory is what really moves your business forward.
The Paid Media Formula You Need Today and Next Year Is it possible to deliver results with your paid media campaigns now, while also building a foundation for the future? Yes, it is.
The Practice of Marketing: What doctors and lawyers can teach us about marketing The practice of marketing should be viewed & treated just like a doctor or lawyer's practice, but it isn't. Why is that & how can we shift our mindset?
Take Stock of This: It’s Not Where You’ve Been, But Where You’re Going Growth, strategy and trajectory is about where you're going, not where you've been. Discover how the stock market rewards brands committed to change.
BREAKING UP IS AVERAGE: Patience in marketing experimentation matters Breaking up (with your agency, marketing campaign, social strategy) during the experimentation phase is what 80% of the world does... What if you didn't?
Reimagine Your Ideal Business Results Using Creative Deconstruction Innovation is often hailed as “creative destruction." But that's only useful when it helps you reassemble all the parts into a more efficient whole.
Digital Transformation: The Total Cost of Ownership Transformation often requires allocation beyond the stack or system proposed. Understanding total cost of ownership isn't common marketing practice, but should be.
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