Pondering. THINKing. Reviewing. Creating. Considering. Wondering.
Business marketing made bite size.
The Size of the Rock Moved Doesn’t Matter: How to Properly Measure Campaign SuccessVolume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
Volume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
10 Things Execs Get Wrong about MarketingVolume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
Volume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
While You Were Working (LIVE) Ep. 31 : What the heck is going on with the Facebook Ads platformVolume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
Volume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
The Jason Croft Show: How to Market for Business Outcomes with James LoomsteinVolume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
Volume. It’s how we tend to measure our lives. Pounds lost, time stuck in traffic, hours slept (or not), miles run, macros consumed… You get the idea. When we get to the office, it’s the same story: leads generated, bugs decoded, sales closed, etc. Volume, apparently, is the measure of hard work. It’s also easy […]
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Your KPIs Are Wrong: Why Trajectory Matters More Than ResultsClicks & impressions do not solve business problems. What you learn along the trajectory is what really moves your business forward.
Clicks & impressions do not solve business problems. What you learn along the trajectory is what really moves your business forward.
The Paid Media Formula You Need Today and Next YearIs it possible to deliver stellar results now… while building an approach that ensures you can compete in the future? Yes, it is.
Is it possible to deliver stellar results now… while building an approach that ensures you can compete in the future? Yes, it is.
The Practice of Marketing: What doctors and lawyers can teach us about marketingThe practice of marketing should be viewed & treated just like a doctor or lawyer’s practice, but it isn’t. Why?
The practice of marketing should be viewed & treated just like a doctor or lawyer’s practice, but it isn’t. Why?
Take Stock of This: It’s Not Where You’ve Been, But Where You’re GoingGrowth, strategy and trajectory is about where you’re going, not where you’ve been. Discover how the stock market rewards brands committed to change.
Growth, strategy and trajectory is about where you’re going, not where you’ve been. Discover how the stock market rewards brands committed to change.
BREAKING UP IS AVERAGE: Patience in marketing experimentation mattersBreaking up (with your agency, marketing campaign, social strategy) and calling it quits is what 80% of the business world does… What if you didn’t?
Breaking up (with your agency, marketing campaign, social strategy) and calling it quits is what 80% of the business world does… What if you didn’t?
Reimagine Your Ideal Business Results Using Creative DeconstructionInnovation is often hailed as “creative destruction.” But that’s only useful when it helps you reassemble all the parts into a more efficient whole.
Innovation is often hailed as “creative destruction.” But that’s only useful when it helps you reassemble all the parts into a more efficient whole.
Digital Transformation: The Total Cost of OwnershipTransformation often requires allocation beyond the system proposed. Understanding TCO isn’t common marketing practice, but should be.
Transformation often requires allocation beyond the system proposed. Understanding TCO isn’t common marketing practice, but should be.
Get different results.
