Build Your Best Audience

Effective marketing begins and ends with a well-defined audience. And crafting an audience segment begins with understanding what you’re ideally trying to achieve.
A great idea is just a small part of the success equation. Building an audience is one of the most undervalued aspects of a business strategy. Get the 101 on Audience Building here.
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Dive into the perspectives and practical applications that can help you move further, faster™.

Everyone wants to change their trajectory…but most people don’t take the time to see why doing things “better” isn’t enough. But you’re not like most people, are you?

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    Build an Audience to Build a Business

    Jerry White, Program Director, SMU

    “The first time our marketing people referred to [Rogue] as an agency, I said I was offended. In my experience with agencies, we have a discussion, you decide what you’re going to buy, you place the order….and if halfway through the campaign it isn’t working, that’s just the way it is. We’ll buy something different the next time. But that’s not the way the Rogue guys do it. If we sign up for something and halfway through the campaign it isn’t working, we change it right then. It’s real simple: when people say, ‘Jerry, you spend an awful lot of money on your…marketing.’ I say, ‘But it works. How many other programs are popping off 75, 80 students registered?’ And that shuts everybody up.”

    Audience Building 101:

    A great idea is just a small part of the success equation. Building an audience is one of the most undervalued aspects of a business strategy. Get the 101 on Audience Building here.