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What is the business problem—not just the marketing problem—that got you to this point?
You’re probably not visiting agency sites because you’re looking for someone who can manage social media. And even though you might be on the lookout for someone to “handle paid media,” that’s not really what you want, either.
You’re here because you see a bigger problem—likely one tied to business value. Like dominoes in a row, the marketing “thing” you’re looking for at this moment is intended to impact several goals down the line, right?
Rogue practices outcome-driven marketing. Working far beyond the standard KPIs of “click shops” you’ve worked with before to create measurable, meaningful trajectory toward your larger goals.
Rogue clients set goals that typically fall into one, or some, of these 4 categories: Minimize risk, grow the business, build the audience, or develop the marketing strategy. Whether your goals are internal or external, consulting or campaigning, Rogue can use its broad experience in Fortune 500 companies all the way down to startups to help you navigate from where you are, to where you want to go.
Once you define your goals, you can start plotting a course to get from where you are now, to where you want to be, with the resources you have available. And that is Rogue’s basic definition of “strategy.” Some clients want Rogue to help them revamp their standard marketing and sales message. Others need Rogue to help them turn their profits around from a negative to a positive trajectory.
Rogue becomes tightly integrated with your team to make sure you are getting the right deliverables, to reach the right goals, and have a positive impact on your business. Rogue has access to every resource you need—development, design, film, systems admin, you name it—to turn a plan into a measurable reality.
How’s that new sales message going? What’s happening with your marketing automation? How many leads did you pull in from that event? How do your click rates and conversion rates compare to industry averages? Rogue isn’t here to “pull the lever” or “push the button” on campaigns all day; we’re here to change your business, and we’re constantly making adjustments to get the highest ROI possible.
These members of the Rogue Nation had the chance to stick with “marketing as usual.” But they chose to be different than the rest… and that choice has made all the difference.
