Convince & Convert | What Jay Z Can Teach You About Building a Brand

Love him or hate him, you can’t deny that Jay Z is a super savvy businessman with a hint of swagger—maybe a bit more than a hint. (I’m in the love camp, myself.) As a musician, he boasts a record-breaking discography and sold-out tours—including a recent mega tour with wife Beyoncé, which was filmed for HBO. His entrepreneurial projects over the years have included streaming music service Tidal, the 40/40 Club chain of lounges, ownership in several sports teams, the Rocawear clothing line, and much more. Forbes estimates his net worth this year at $550 million. “Jay Z” is a household name with what amounts to an entertainment empire.

Clearly, the man knows what he’s doing…

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