Need a new channel? Build it. > April 2017 Newsletter


April 2017 – Need a new channel? Build it.

“Channel” seemed to be synonymous with user accounts, platform subscriptions, and marketing budget. But as channels proliferate, the defining features of what is or isn’t a channel are beginning to erode. It’s not because marketers are finding new ways to “trick” audiences into interacting with them—it because brands are becoming focused on being genuinely valuable at all times. Are you?

And while you’re getting clever relevant about your channels, how are you creating urgency? What about your product creates longer customer lifetime value (CLV)? Find out what you could be doing this month to move further faster™.

That’s a wrap for this month. Did we miss something you think should have made the list? Let us know (or just say hello) –