Show Your Work

I didn’t get in trouble for much in elementary school, but I do remember being notorious for turning in papers that were returned in all cap red letters reading: SHOW YOUR WORK. It made no sense. The answers were correct and the assignment was...


How to Effectively Communicate Value

As with most things, you are only as good as your last interaction… The world is truly a “what have you done for me lately” kind of place. That’s why it’s incumbent upon agencies… and individuals… to constantly communicate the value they are...


Your Business Doesn’t Need an Echo…

No, I’m not talking about that cylindrical piece  of artificial intelligence that has taken homes and offices by storm… (You very well might, in fact, benefit from one of those.) I’m talking about that sound you hear in conference rooms everywhere....


How to Tell Your CEO What They Really Want to Hear

True Story. Staff meetings, while a necessary component of what we do, were becoming more of a checklist item than a valuable use of time at Rogue. So, yes, while we need to know the ins and outs of what’s happening on an account, we took a bold(ish)...


A Great Gift to Give Your Business

You can count the number of days until Christmas on nearly one hand. Ah, the most wonderful time of the year is here. And with that comes all the hustle and bustle of finding that perfect gift to put under the tree. Now you have probably considered what...


You Can Learn from ANYONE

It’s election day in the U.S. Perhaps you can hear what I hear… It’s the collective sigh of an exasperated nation grateful that it’s almost over! It’s not yet known just how close this election is… or isn’t. But one thing seems clear....


You Can’t Fix What You Can’t Define

In a political season that’s as divided as it’s ever been, questions swirl, motives are questioned and sides get taken. One such dividing issue centers around the idea of what our country is at war with. Is it a people? An ideology? A religion? A...


Dear College Graduate

I’ve been told I’m not the easiest person to impress. Both my wife and my business partner have told me that on more than one occasion! Now I actually think I’m a pretty chill guy. I ask fair questions. And most would even say I’m...


What Marketers Can Learn From This Year’s Election

The political landscape is an incredible mirror of the culture and business world you and consumers operate in today. Though you may not have considered it, this blood sport we call politics is actually marketing. Here are just a few...


DEAR AGENCY: Why Doesn’t Our Target Audience Like Us?

DEAR ROGUE: Why doesn’t our target audience like us? Please help! Dear CMO: Pause with me for a moment and think way back to your grade school days, when teachers asked the class who wanted to be first to answer a question, or the kickball...


It’s a Performance Not a Presentation

I’ve just finished listening to a couple sales pitches I gave last week. Wait? That’s not how you spend your Monday afternoons? Let’s be real, I hate listening to myself. You probably do too. I mean it might be okay if I sounded cooler like...


Focus On What Counts – Value

Everyone knows that the key to earning and keeping clients is creating value. But how exactly do you do that? Before you can answer the question of “how,” an equally important introductory question just might be, “what is value?”